The new tagline is “It’s You!”—ads feature the Yahoo graphical “Y” and exclamation point in them—as created by WPP Group’s Ogilvy & Mather. The ... CONTINUE
For those who aren’t familiar with the TechCrunch50, it’s a big conference each year put on by Michael Arrington (of TechCrunch) and Jason Calacanis where... CONTINUE
You may have heard about this Adwords trick, also known as “DKI” if you’re a really cool industry insider. Here’s how it works: you insert {... CONTINUE
I know this is a blog about internet marketing, but Google plays such a large part in this business that any changes they make are noteworthy… well, almost. Most... CONTINUE
The headline also happens to be the most important line of your ad. If your headline doesn’t grab searchers’ attention as they quickly scan a Google search... CONTINUE
