Why Yahoo's $100 Million Ad Campaign Would Be Better Spent Improving Their PPC Advertising Platform
Online Marketing News, Yahoo! Search Marketing

Why Yahoo's $100 Million Ad Campaign Would Be Better Spent Improving Their PPC Advertising Platform

John Jorgensen on Sep 21, 2009
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The new tagline is “It’s You!”—ads feature the Yahoo graphical “Y” and exclamation point in them—as created by WPP Group’s Ogilvy & Mather. The ... CONTINUE