I'm going to walk you through how to track form submissions on your site by setting up a Google Analytics goal that is triggered whenever your form's 'Thank You' page is loaded. In this post, I'm using a live example from a site I created for a counseling business that provides counseling services to Roseville and Sacramento residents in northern California called Windows Of Hope Counseling. This is the lead form that I'd like to turn into a goal for conversion tracking purposes. Filling out the form is the number one action I want visitors to take on the site, so it's important to be able to track when and where visitors fill it out. Using this information I can find out which pages of the site actually drive leads for my client's business. Let's get started. Here are the steps: 1. Log in to Google Analytics, select Goals from the left-hand menu and then click Set up goals and funnels. 2. Under the Conversion Goals and Funnel section, click Edit next to Goal 1. 3. Here's how you fill out the form: Active Goal: On Match Type: Head Match Goal URL: This is the URL of my form's 'Thank You' page. Goal name: Describe your goal as simply as possible. Case sensitive: Unchecked, don't worry about this. Goal value: This is the monetary value of your goal. If you're selling a product for $19.95, you would write 19.95 here. For our purposes, we are tracking a form submission that doesn't have a concrete dollar value. In this case, I recommend setting this at 1.0 so that you can take a quick glance at future reports and know that the final tally is how many actual times your goal was accomplished. Scroll to the bottom and click Save Changes. You're done! Have a question? Ask it in the comments and I'll get back to you!