When creating a website for your small business, there are so many things to consider that it's easy to feel overwhelmed.

Here's a quick list off the top of my head:

• Site design
• Advertising
• Content
• Pay-per-click marketing
• Visitor analytics
• Graphics
• SEO
• Blog
• Newsletter
• Adobe Flash?
• Photos
• Page hierarchy
• ...the list goes on.

All of these things are important, and a good website should incorporate each of them in one way or another (with the exception of Flash, which is usually a waste of money and hurts your SEO... plus is annoying to your visitors 95% of the time).

However, you could have the slickest, most technologically advanced, easy to use website that's #1 for a hundred keywords on Google and it will mean nothing for your business if you don't motivate your visitors and potential customers to contact you and make it brain-dead simple for them to do it.

Every aspect of your small business website should work towards this single goal.

How many customers has your website generated for your business? This is the only metric by which you can measure your  site's success. Not traffic, not press coverage, and not how cool anyone thinks it looks.

Either it causes your phone to ring or it doesn't.

That's why the two most important things your site aren't your cool logo, your visitor tracking or any of the above...

If you care at all about making money or generating customers online, the two items your website must have ON EVERY PAGE are:

1. A giant phone number (3 Ways NOT to Display Your Business Phone Number on Your Website)

2. A giant contact form (Ditch Your Stone Age Business Email Address and Get a Contact Form)

If your website does not have your phone number and a contact form (not an email address) prominently displayed on every page, stop what you're doing and get these two things in place.

These will be the best additions you'll ever make to your website.